Sharing Space: Marketing and Sales
Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds...
View ArticleTop 10 Triggered B2B Email Marketing Campaigns
One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may...
View ArticleLatest B2B Marketing Trends From SiriusDecisions Summit 09
If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from...
View ArticleTop Automated Marketing Personalization Tactics
There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important: Besides all of the technology...
View ArticleTips on Using Twitter to Boost Your Marketing Efforts
Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can...
View ArticleEmail Marketing Metrics You Should be Tracking
If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied...
View ArticleHow To Build a Lead Nurturing Culture Part I
Are any of you out there new fathers? How about new parents? I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. I’m getting much better at this juggling...
View ArticleB2B Marketing Trends From Eloqua Experience 09 Via Twitter
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over...
View Article5 Mistakes B2B Marketers Need to Avoid in 2010
2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by...
View Article5 Marketing Automation Email Tips
I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline...
View ArticleWake up and Send More Email
Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many...
View ArticleCustomer Service at its Best: Wind Mobile
For someone who lives and breathes customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve...
View ArticleTips to Improve How You Segment Your Database
Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the...
View ArticleLead Scoring Has Drastically Changed – How do You Measure up?
With my son Matthew turning one this week, I’m feeling a bit nostalgic. I dug up and started contributing to a personal online journal that I hadn’t touched since 2004, reviewed pictures from past...
View ArticleTop 10 LinkedIn Tips for Lead Generation
I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some...
View Article5 Corporate B2B Blogs That You Should Copy
The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company,...
View ArticleHow Email Deliverability and Relevancy are Directly Related
It’s not too early to start planning for email campaigns you will be launching next year. To help you with this task, I’m going to share a number of takeaways from a recent MarketingSherpa webinar that...
View ArticleSo You Think You Know Marketing Automation
If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published on the "It's All About Revenue" blog: So You Think You Know...
View Article5 Tips to Improve Email Response
Are your recipients not responding to your emails? This is a topic that I’m sure hits home with many of you. You work hard on getting an email campaign together, you send it out and then you find that...
View ArticleMeasuring the Impact of Lead Nurturing: 3 Methods You Can Use
One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue...
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