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Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

This was a post I originally created for Kapost's Content Marketeer Blog. “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? It’s been proven that 

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